Business Strategy

A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know

Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience (UX), interface...

15 Ways Your Business Can Use Social Media During the Holidays

The holidays always create an atmosphere that’s a little more festive, fun, warm, and exciting. As your business approaches the season...

What Is Google My Business & Why Do I Need It?

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business...

Here's Why Email Marketing Is Still Important

If you aren't convinced that email marketing is still important today, read on. We'll also share some tips for how to improve your email...

16 Benefits of Advertising on Facebook For Your Business

Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active...

Top 5 Reasons Why You Need a Social Media Manager

A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. There are...

Small Business Marketing Strategies 1-5

1. Know your audience. A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market,...