Business Strategy

What Is Google My Business & Why Do I Need It?

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business...

Here's Why Email Marketing Is Still Important

If you aren't convinced that email marketing is still important today, read on. We'll also share some tips for how to improve your email...

16 Benefits of Advertising on Facebook For Your Business

Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active...

Top 5 Reasons Why You Need a Social Media Manager

A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. There are...

Small Business Marketing Strategies 1-5

1. Know your audience. A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market,...