If you aren't convinced that email marketing is still important today, read on. We'll also share some tips for how to improve your email...

Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media strategy process is this: In...

Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active...

For small business owners, two things are always in short supply: time and money. This often puts entrepreneurs in a position to make...

Social media marketing is the process of leveraging social media networks to interact with prospects and increase traffic to a website....

1. Determine your brand's identity. Having a consistent brand identity to promote your business will make you look more professional and...

1. Know your audience. A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market,...