A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience (UX), interface...
top of page
Dawn Sanchez
- Dec 1, 2022
- 6 min
Is Social Media Really That Important for Your Business?
Terms like "engagement", "SEO" and "trending" are part of the lexicon now, but are they really that important? If you're an entrepreneur...
9 views0 comments
Dawn Sanchez
- Nov 26, 2022
- 4 min
15 Ways Your Business Can Use Social Media During the Holidays
The holidays always create an atmosphere that’s a little more festive, fun, warm, and exciting. As your business approaches the season...
8 views0 comments
Dawn Sanchez
- Oct 6, 2022
- 8 min
How to Craft an Authentic Social Media Presence That Benefits Your Brand
“Videos don’t have to go viral for you to do well,” says Ramona Gohil, founder of jewelry brand Rani & Co. To perform well on social...
14 views0 comments
Dawn Sanchez
- Oct 3, 2022
- 8 min
6 Ways to Research Your Target Audience on Instagram
Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?...
19 views0 comments
Dawn Sanchez
- Jul 23, 2022
- 5 min
What Is Google My Business & Why Do I Need It?
In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business...
12 views0 comments
Dawn Sanchez
- Jan 17, 2022
- 6 min
Here's Why Email Marketing Is Still Important
If you aren't convinced that email marketing is still important today, read on. We'll also share some tips for how to improve your email...
39 views0 comments
Dawn Sanchez
- Jan 6, 2022
- 3 min
How to Create a Winning Social Media Strategy in 7 Simple Steps
Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media strategy process is this: In...
32 views0 comments
Dawn Sanchez
- Jan 5, 2022
- 11 min
16 Benefits of Advertising on Facebook For Your Business
Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active...
85 views0 comments
Dawn Sanchez
- Nov 18, 2021
- 7 min
7 Signs it’s Time to Hire a Social Media Manager
For small business owners, two things are always in short supply: time and money. This often puts entrepreneurs in a position to make...
77 views0 comments
Dawn Sanchez
- May 13, 2021
- 3 min
What Is Social Media Marketing for Online Business
Social media marketing is the process of leveraging social media networks to interact with prospects and increase traffic to a website....
28 views0 comments
Dawn Sanchez
- Apr 7, 2021
- 5 min
Marketing Tips for Small Businesses #1 - #10
1. Determine your brand's identity. Having a consistent brand identity to promote your business will make you look more professional and...
40 views1 comment
Dawn Sanchez
- Mar 29, 2021
- 2 min
Small Business Marketing Strategies 1-5
1. Know your audience. A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market,...
38 views0 comments
bottom of page