Is Social Media Really That Important for Your Business?
Terms like "engagement", "SEO" and "trending" are part of the lexicon now, but are they really that important? If you're an entrepreneur...
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Dawn Sanchez
- Nov 26, 2022
- 4 min
15 Ways Your Business Can Use Social Media During the Holidays
The holidays always create an atmosphere that’s a little more festive, fun, warm, and exciting. As your business approaches the season...
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Dawn Sanchez
- Oct 6, 2022
- 8 min
How to Craft an Authentic Social Media Presence That Benefits Your Brand
“Videos don’t have to go viral for you to do well,” says Ramona Gohil, founder of jewelry brand Rani & Co. To perform well on social...
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Dawn Sanchez
- Oct 3, 2022
- 8 min
6 Ways to Research Your Target Audience on Instagram
Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?...
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Dawn Sanchez
- Jul 23, 2022
- 5 min
What Is Google My Business & Why Do I Need It?
In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business...
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Dawn Sanchez
- Jan 17, 2022
- 6 min
Here's Why Email Marketing Is Still Important
If you aren't convinced that email marketing is still important today, read on. We'll also share some tips for how to improve your email...
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Dawn Sanchez
- Jan 6, 2022
- 3 min
How to Create a Winning Social Media Strategy in 7 Simple Steps
Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media strategy process is this: In...
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Dawn Sanchez
- Jan 5, 2022
- 11 min
16 Benefits of Advertising on Facebook For Your Business
Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active...
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Dawn Sanchez
- Nov 18, 2021
- 7 min
7 Signs it’s Time to Hire a Social Media Manager
For small business owners, two things are always in short supply: time and money. This often puts entrepreneurs in a position to make...
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Dawn Sanchez
- May 13, 2021
- 3 min
What Is Social Media Marketing for Online Business
Social media marketing is the process of leveraging social media networks to interact with prospects and increase traffic to a website....
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Dawn Sanchez
- Apr 7, 2021
- 5 min
Marketing Tips for Small Businesses #1 - #10
1. Determine your brand's identity. Having a consistent brand identity to promote your business will make you look more professional and...
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Dawn Sanchez
- Mar 29, 2021
- 2 min
Small Business Marketing Strategies 1-5
1. Know your audience. A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market,...
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