Social Media Marketing

Is Social Media Really That Important for Your Business?

Terms like "engagement", "SEO" and "trending" are part of the lexicon now, but are they really that important? If you're an entrepreneur...

15 Ways Your Business Can Use Social Media During the Holidays

The holidays always create an atmosphere that’s a little more festive, fun, warm, and exciting. As your business approaches the season...

How to Craft an Authentic Social Media Presence That Benefits Your Brand

“Videos don’t have to go viral for you to do well,” says Ramona Gohil, founder of jewelry brand Rani & Co. To perform well on social...

6 Ways to Research Your Target Audience on Instagram

Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?...

How to Create a Winning Social Media Strategy in 7 Simple Steps

Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media strategy process is this: In...

16 Benefits of Advertising on Facebook For Your Business

Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active...

Top 5 Reasons Why You Need a Social Media Manager

A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. There are...

7 Signs it’s Time to Hire a Social Media Manager

For small business owners, two things are always in short supply: time and money. This often puts entrepreneurs in a position to make...

What Is Social Media Marketing for Online Business

Social media marketing is the process of leveraging social media networks to interact with prospects and increase traffic to a website....