The social media experience is becoming more and more visual in nature. With the growth of TikTok and the long-standing success of SnapChat, the short video post is becoming a “must have” for social media platforms. Instagram recently released a new feature called Instagram Reels. Users and businesses can create short, 15 or 30-second videos with entertaining effects and audio features. With this new release, Instagram is combating TikTok’s overwhelming popularity by allowing

Brief: White Castle launched a social influencer campaign to show people how to make recipes for Easter or brunch using its signature sliders. The burger chain's campaign includes content on social media that points to its website, where the recipes are shown under a banner saying, "Brunch is served," per details emailed to Marketing Dive. White Castle teamed with agency Blue Chip to create the recipes, including the Brunch Craver's Benedict made with White Castle Cheese Slid