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Marketing Tips for Small Businesses #1 - #10

1. Determine your brand's identity. Having a consistent brand identity to promote your business will make you look more professional and...

6 CREATIVE WAYS TO USE INSTAGRAM REELS TO PROMOTE A SMALL BUSINESS

The social media experience is becoming more and more visual in nature. With the growth of TikTok and the long-standing success of...

Small Business Marketing Strategies #11-15

11. Invest in ads. Organic traffic takes a while to build, and as a small business, you want to invest in short-term plays. Pay-to-play...

Small Business Marketing Strategies #6-10

6. Understand the power of existing customers. A 1990 study by Bain & Company and HBR, found that it costs, on average, five times more...

White Castle cooks up brunch recipes, branded merch for Easter

Brief: White Castle launched a social influencer campaign to show people how to make recipes for Easter or brunch using its signature...

Small Business Marketing Strategies 1-5

1. Know your audience. A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market,...

7 Signs it’s Time to Hire a Social Media Manager

For small business owners, two things are always in short supply: time and money. This often puts entrepreneurs in a position to make...

5 Dead Easy Tips for Keeping Your Marketing Alive — Even on a Shoestring

Thanks to the COVID-19 pandemic, Marketing budgets have been slashed. And who knows when they’ll recover. According to the IPA Bellwether...