Social Media Marketing
Done for You
Build Your Online Presence
Social Media Posts
Distinguish your brand from the competition by leveraging a dynamic blend of content that is both relevant and captivating, capturing the attention and engagement of your target audience.
Social Media Optimization
Maximize your brand's visibility by implementing essential organic strategies, such as identifying optimal posting times and utilizing the most effective hashtags. These tactics will help enhance your reach and ensure your content is seen by a wider audience.
Dedicated Social Media Manager
We're ready to answer any of your questions and expertly handle every request.
Social Media Growth
We focus on engaging with users who are highly interested in your brand by utilizing manual interactions. As a result, our clients experience substantial growth in followers and meaningful interactions with their posts.
SEO Blogs & Articles
Leverage the power of our Search Engine Optimized (SEO) blogs to elevate your Google ranking and drive a surge of organic traffic to your website. Our tailored approach ensures that your content is optimized for search engines, resulting in improved visibility and higher website traffic.
Monthly Progress Reports
Simplify performance tracking and gain valuable insights about your audience with our user-friendly solution. It provides you with an effortless way to monitor performance metrics and obtain deeper knowledge about your target audience.
Builld Brand Awareness
(Followers)
Cultivate Relationships
(Engagement)
Improve Website Traffic (Traffic & Conversions)
By expanding your social media following, you can generate more word-of-mouth leads and referrals. Our social media marketing services are designed to help you attract targeted followers who closely align with your ideal customer profile. We meticulously curate your follower base to ensure it aligns with the demographics, interests, and behaviors of your typical customers. With our assistance, you can foster a highly engaged and relevant follower community that contributes to the growth of your business.
Establishing a strong connection and active engagement with your audience significantly increases the likelihood of them making purchases from your brand. Our services focus on enhancing engagement metrics such as likes, comments, and more on your social media posts. As your engagement grows, so does the strength of your bond with your audience, leading to increased trust, loyalty, and ultimately, more conversions. Let us assist you in fostering a thriving and connected community of followers.
Boosting your website traffic has a direct impact on generating more leads and sales. For optimal results, we recommend combining our website traffic generation service with our specialized social media advertising services. Through strategic social media advertising campaigns, we focus on driving substantial volumes of traffic to your website. To further enhance conversions, we can also incorporate retargeting social ads, ensuring that your brand stays prominently in front of recent website visitors. Together, these integrated solutions will maximize your online presence, engagement, and overall business success.
How Can A Social Media Marketing Campaign Help My Business?
When you leverage social media marketing effectively, you maximize your reach, qualified website traffic and conversions. What are conversions? Conversions can either be a completed sale, a completed lead form or anything else that you deem as a valuable action on your site. Typically, conversions are what you call the end goal action you’re wanting to receive from your social media efforts.
​
This is why it’s important to determine what your goals are first so that you can then plan your social media marketing plan accordingly to meet those goals!
Social Media Marketing Managment
If your social media efforts are not meeting your expectations, it's crucial to recognize that today's social media landscape often requires a "pay-to-play" approach. To succeed, you need a well-coordinated game plan, unwavering dedication, and a clearly defined budget. In addition to organic outreach, effectively reaching your target audience often necessitates investing in advertising, be it ongoing campaigns or occasional sponsored posts.
​
At KAI Digital, we understand the importance of maximizing your online presence. That's why our social media management services seamlessly integrate with your overall marketing strategy. A carefully tailored Facebook or Instagram management service can attract, nurture, and convert followers into loyal customers. The success of our social media management campaigns, whether for small businesses, enterprises, or franchises, is a testament to our expertise and track record.
What Is Social Media Marketing?
Social media marketing refers to leveraging social media platforms to enhance brand recognition, cultivate a targeted audience, generate website traffic, and ultimately boost sales. Small businesses and entrepreneurs can effectively establish their brand and online presence by harnessing the power of social media platforms where their desired audience is actively engaged.
Interested in this promising approach? Wondering where to begin? Well, there are several social media platforms at your disposal for this purpose, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
It's important to understand that social media marketing comprises two fundamental components: organic social media management (discussed further on this page) and paid social media advertising services.
To chart the best course for your social media marketing plan, start by determining your business goals and marketing objectives. Clearly define what you aim to achieve through social media marketing and align your strategies accordingly.
How Can Social Media Networks Benefit Your Business?
Facebook, with its colossal user base spanning across the globe, remains the leading social media platform for marketers in today's digital landscape. Irrespective of whether your business is a small startup or an established enterprise, having a business Facebook page is essential for your marketing strategy. It enables you to keep your customers well-informed, elevate your brand awareness, and expand your reach. Here are some fascinating statistics that shed light on the impact of Facebook for business:
-
Over 1.6 billion users worldwide are connected to businesses on Facebook, making it a vast potential audience for your brand.
-
Users are 1.5 times more likely to watch Facebook videos using their smartphones on a daily basis, emphasizing the platform's mobile-friendly nature.
-
Facebook ads generated an impressive total revenue of $17.65 billion in the third quarter of 2019, illustrating the effectiveness of advertising on the platform.
-
A staggering 83% of consumers reported using Facebook to search for products and services, highlighting its significance as a search and discovery tool.
-
Approximately 66% of users express their support for brands by liking or following them on Facebook, underscoring the platform's ability to foster brand loyalty and engagement.
When you hear the word “trending” and “hashtags”, the first social media network that comes to mind will probably be Twitter. Having a Twitter account today is one of the best ways to know what the people are currently talking about. It’s a great tool for your business to stay relevant with your target audience. Through your business Twitter account, you can also quickly announce new product offerings and time-limited offers. Aside from that, you can hold a Twitter Chat (TweetChat) to boost interaction from your followers. Here are some more quick Twitter facts:
​
-
79% of Twitter users state that they like to use this social network to discover what’s new which makes it the top social media platform for discovery.
-
Users are reported to 26% more likely to view Twitter ads.
-
Twitter yielded a 9% growth in revenue for the last quarter of 2019 which translates to $824 million.
-
Twitter’s website referral traffic increased up to 6%, year-over-year.
-
Users watch 2 billion Twitter videos on a daily basis.
If you think Instagram is only for brands that are visually appealing, you might want to think again. It doesn’t really matter what products or services you’re offering- with the right content marketing, you’ll still be a hit on this social platform. By incorporating creativity on your posts, you can successfully increase your brand awareness, boost website traffic and be an influencer in your industry. You can also use it as a networking tool to find and connect with business-minded people like you. Go ahead and check out these Instagram statistics:
​
-
500 million users stated that they check Instagram Stories and Explore every month.
-
92% of the total Instagram users say they’ve followed a business, visited their website, or made a purchase after seeing their product or service on Instagram.
-
62% of users reported that they have become more interested in a brand after watching it in Stories.
-
11% of social media users in the U.S. shop on Instagram.
-
130 million Instagram users view shopping posts on the platform every month.
If you’re struggling with generating leads, reaching your target audience, establishing your reputation, and building connections with other business owners or professionals, then you should be at LinkedIn. With more than 600 million users worldwide, it has become one of the most utilized social media networks for businesses today. Because aside from the things we’ve mentioned above, having a company profile on LinkedIn is also a great way to boost your SEO rankings on Google. Here are some LinkedIn statistics that are worth noting:
​
-
LinkedIn is 277% more effective in generating leads.
-
45% of marketers stated that they have gained customers through the social network.
-
65% of B2B companies have reportedly used LinkedIn paid ads to acquire new customers.
-
95% of B2B content marketers use LinkedIn for their organic content marketing.
-
LinkedIn impressions grew up to 50% year over year.
Did you know that advertisers get $2 for every $1 they spend on Pinterest advertising? This is mainly because Pinterest users are actively looking for products and services on this social media network. It has become one of the leading social platforms that motivates and influences consumers’ purchasing decisions. In fact, it now has over 300 million monthly active users who search and share inspirations through Pins. Check these quick, fun facts about Pinterest for businesses:
​
-
77% of weekly Pinterest users stated that they have discovered a new product or brand using the social media platform.
-
83% of weekly Pinners reported that they have made a purchase based on a content they saw from brands.
-
Retail businesses generate a 2x higher return on their ad spend on Pinterest,
-
According to 48% of Pinners, shopping is their top priority for using the social network.
-
The revenue from Pinterest shopping ads has reportedly increased up to 100% last year
How We Achieve Our Clients' Goals
-
Your content is tailored to the needs and preferences of your target audience.
-
You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.
-
Your social media management budget is well-appropriated and prudently managed.
-
Your social media management service package can be divided into organic and paid social, depending on your priorities.
-
Nuances can be applied while keeping multi-channel efforts unified.
Organic vs Paid Social: What’s the Difference?
When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.
Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:
​
-
Organic Social: This is the use of free tools provided by social networks to build brand awareness, post content that engages your existing audience or followers and respond to customer comments. In addition, keep in mind that crafting compelling and relevant content may bolster your chances of showing up in people’s search engine queries.
-
Paid Social: This is the placement of paid advertisements and sponsored messages on social media to target specific user profiles and help you reach a larger audience.