Social Media Marketing
Social Media Marketing Managment
Are your social media efforts falling short of expectations? Now more than ever, social media is a “pay-to-play” environment requiring all the resources you have: a cohesive game plan, 100 percent commitment and a well-defined budget. On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.
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To maximize your online presence, KAI Digital weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise or franchise clients are a testament to that.
What Is Social Media Marketing?
Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where their target audience is already scrolling.
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All of that sounds pretty good right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
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The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services which you can click there to read more about.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. So let’s talk a little more about that below.
The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services which you can click there to read more about.
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The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. So let’s talk a little more about that below.
How Can A Social Media Marketing Campaign Help My Business?
Think about the amount of people that we said use social media. At the rate social media has grown (and continues to grow), you are bound to find a percentage of your target audience on these platforms.
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Social media marketing helps you put strategic social media content and/or social ads in front of them where they’re already scrolling and spending their time. This gives your business valuable, extensive and targeted exposure.
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When you leverage social media marketing effectively, you maximize your reach, qualified website traffic and conversions. What are conversions? Conversions can either be a completed sale, a completed lead form or anything else that you deem as a valuable action on your site. Typically, conversions are what you call the end goal action you’re wanting to receive from your social media efforts.
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This is why it’s important to determine what your goals are first so that you can then plan your social media marketing plan accordingly to meet those goals!
How Can Social Media Networks Benefit Your Business?
With billions of active users worldwide, Facebook remains the primary social media platform for marketers today. Whether your business is a small, start-up one or an established company, a business Facebook page is much needed in your marketing strategy to keep your customers informed, increase your brand awareness and widen your reach. Here are some more interesting numbers about Facebook for business.
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More than 1.6 billion users around the globe are connected to a business on Facebook.
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Users are 1.5x more likely to watch Facebook videos using a smartphone, on a daily basis.
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Facebook ads generated $17.65 billion in total revenue in the 3rd quarter of 2019.
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83% of consumers stated that they use Facebook to search for products and services.
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66% of users say that they Like or Follow a brand on Facebook.
When you hear the word “trending” and “hashtags”, the first social media network that comes to mind will probably be Twitter. Having a Twitter account today is one of the best ways to know what the people are currently talking about. It’s a great tool for your business to stay relevant with your target audience. Through your business Twitter account, you can also quickly announce new product offerings and time-limited offers. Aside from that, you can hold a Twitter Chat (TweetChat) to boost interaction from your followers. Here are some more quick Twitter facts:
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79% of Twitter users state that they like to use this social network to discover what’s new which makes it the top social media platform for discovery.
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Users are reported to 26% more likely to view Twitter ads.
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Twitter yielded a 9% growth in revenue for the last quarter of 2019 which translates to $824 million.
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Twitter’s website referral traffic increased up to 6%, year-over-year.
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Users watch 2 billion Twitter videos on a daily basis.
If you think Instagram is only for brands that are visually appealing, you might want to think again. It doesn’t really matter what products or services you’re offering- with the right content marketing, you’ll still be a hit on this social platform. By incorporating creativity on your posts, you can successfully increase your brand awareness, boost website traffic and be an influencer in your industry. You can also use it as a networking tool to find and connect with business-minded people like you. Go ahead and check out these Instagram statistics:
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500 million users stated that they check Instagram Stories and Explore every month.
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92% of the total Instagram users say they’ve followed a business, visited their website, or made a purchase after seeing their product or service on Instagram.
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62% of users reported that they have become more interested in a brand after watching it in Stories.
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11% of social media users in the U.S. shop on Instagram.
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130 million Instagram users view shopping posts on the platform every month.
If you’re struggling with generating leads, reaching your target audience, establishing your reputation, and building connections with other business owners or professionals, then you should be at LinkedIn. With more than 600 million users worldwide, it has become one of the most utilized social media networks for businesses today. Because aside from the things we’ve mentioned above, having a company profile on LinkedIn is also a great way to boost your SEO rankings on Google. Here are some LinkedIn statistics that are worth noting:
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LinkedIn is 277% more effective in generating leads.
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45% of marketers stated that they have gained customers through the social network.
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65% of B2B companies have reportedly used LinkedIn paid ads to acquire new customers.
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95% of B2B content marketers use LinkedIn for their organic content marketing.
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LinkedIn impressions grew up to 50% year over year.
Did you know that advertisers get $2 for every $1 they spend on Pinterest advertising? This is mainly because Pinterest users are actively looking for products and services on this social media network. It has become one of the leading social platforms that motivates and influences consumers’ purchasing decisions. In fact, it now has over 300 million monthly active users who search and share inspirations through Pins. Check these quick, fun facts about Pinterest for businesses:
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77% of weekly Pinterest users stated that they have discovered a new product or brand using the social media platform.
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83% of weekly Pinners reported that they have made a purchase based on a content they saw from brands.
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Retail businesses generate a 2x higher return on their ad spend on Pinterest,
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According to 48% of Pinners, shopping is their top priority for using the social network.
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The revenue from Pinterest shopping ads has reportedly increased up to 100% last year
How We Achieve Our Clients' Goals
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Your content is tailored to the needs and preferences of your target audience.
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You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.
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Your social media management budget is well-appropriated and prudently managed.
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Your social media management service package can be divided into organic and paid social, depending on your priorities.
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Nuances can be applied while keeping multi-channel efforts unified.
Organic vs Paid Social: What’s the Difference?
When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.
Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:
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Organic Social: This is the use of free tools provided by social networks to build brand awareness, post content that engages your existing audience or followers and respond to customer comments.
In addition, keep in mind that crafting compelling and relevant content may bolster your chances of showing up in people’s search engine queries.
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Paid Social: This is the placement of paid advertisements and sponsored messages on social media to target specific user profiles and help you reach a larger audience.